SEO or Search Engine Optimisation is an evolving field. It is impressive how important it has become for businesses to allocate budget for online engagement in their marketing and advertisement budgets, as more and more people look to the web for finding answers and interacting with companies. There are countless benefits to having your website easily available through organic searches. However, many businesses, especially small scale ones and startups consider SEO to be something done once and expect immediate results. While SEO does have some immediate benefits right after the first time someone optimizes a website, to harness its full power, your SEO needs to be a constantly growing and evolving process.